“Africa is on the move...consumers are more affluent and better educated. Inflation has been tamed, armed conflict and violence is down”
Drought forces Coca-Cola to halt canned drinks in Namibia, as businesses ordered to cut water use by 30%
Production of all drinks in glass bottles will also be halted at the Coca-Cola factory in Windhoek
Many opted for low margin, high volume strategies. A Kenyan firm reduced packaging to very small sizes and boosted sales of detergent powder by 300%.