Fascinating: New data on who most travels to Ethiopia, and where its 90 million-plus locals visit

Growing tourism industry adding tailwind to Horn of African country's burgeoning economy.

MORE than 96 million people are counted as Ethiopian, accounting for 1.3% of the total world population and making the country the 13th most-populated globally.

The country is also as diverse as it is populated, home to cross-cultural civilisations from North Africa, sub-Saharan Africa and the Middle East, giving it a rich heritage and enticing visitors from all over the world.

To further explore visitor behaviour into and within the country, hotel booking website  Jovago recently surveyed Ethiopia’s travellers. Some of the findings are fascinating.    

Domestic Travellers 

Addis Ababa, also known as capital city of Africa due to hosting the African Union (AU) headquarters, is undoubtedly a major business hub for most domestic travellers - a staggering 60% come from the sprawling city. 

Other cities and Hawassa follow with 38% and 2% travellers respectively. The northerly Gondar received 10% of travellers within Ethiopia, while 9% of travellers within the country are from the nearby Lalibela. 

Addis Ababa is the most popular destination for domestic travellers with 13% visiting the city. Gondar is a favoured destination for 10% of travellers, closely followed by Lalibela at 9%. The more central Awasa at 6% is also a popular destination for local travellers.      

International Travellers 

The survey shows that the bulk of international travellers (including Ethiopian diaspora) to Ethiopia are from the United States followed by the United Kingdom, Germany, South Africa and Kenya respectively. 

On the other hand, the most popular destination for Ethiopians is Kenya, followed by Tanzania, Ivory Coast, Djibouti and United Arab Emirates. 

Most remote booking 

The farthest hotel booking to Ethiopian-based hotels was made from Europe: Amsterdam in the Netherlands; Berlin, Germany and Oslo, Norway. 

Fom Asia the most remote booking was made from Tokyo, Japan (10,089km) away from Ethiopia. 

Travellers visiting Ethiopia 

For Ethiopia, hosting international visitors is nothing new. A large number of visitors has been recorded all year long for the past five years. In 2010, 468,000 visitors were registered and this figure rose to 681,000 visitors in 2013. 

The number of visitors is estimated to exceed 1.2 million people in 2017, further supporting the emerging Ethiopian economy. 

The firm’s survey was done based on traveller’s data that made a hotel booking through its main jovago.com portal in the past year.

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